INSHRM Luncheon (11:00 AM - 1:00 PM)
Monthly INSHRM Luncheon
Rising Rivers Sometime Change Course –
The Impact Social Media Is Having On How We Communicate
Presenter: Will Ludlam
Pre-approved for for 1.0 Recertification Credit!
Date: Tuesday, February 9
Time: Check-In begins at 11:00 a.m., announcements/program begin at 11:30 a.m.
Location: Red Lion River Inn, 700 N. Division, Spokane
Program Overview:
The communications world is already digital – people are online no matter when, where or how. What companies do and say online is having a profound effect on their reputation and brand. Right now, communities are communicating with businesses through consumer-generated or "social" media, further driving the transition to a digital world.
What does this rapidly changing digital environment mean for your company and the HR professional? Will Ludlam will explore the astounding growth and demographics of the digital consumer and why this information is important to you. Smart companies are already shifting their marketing focus to reflect changing media consumption habits. Others are playing digital catch up in order to remain relevant and competitive. Either way, companies need to know how to strategically harness the power of social media to drive engagement and build strong relationships with all audiences – and all this in a way that is open, honest and genuine.
During the presentation Will shares key insights into how the digital revolution and social media are reshaping how we communicate. He gives several examples and walks the audience through ways in which they can benefit from applying social media professionally.
Bio
As the leader of Hill & Knowlton Northwest offices, Will works closely with clients to identify innovative and strategic ways to breakthrough tough communications challenges. Will’s background includes a strong foundation in general practice public relations – providing strategic counsel and crisis communications support to blue chip companies like HP, Microsoft, Safeco Insurance, Puget Sound Energy, The Center for Disease Control, Coinstar, etc. He continually pushes clients and account teams to look beyond the immediate -- helping to craft strategies that build brand and solve corporate challenges. From brand differentiation for industry titans to public health activation programs, Will has worked with countless local, regional and global clients over the past 20 years.
Will has a Bachelor of Arts degree from Washington State University, and has been an active community member in both Seattle and Portland. He is a member of the Seattle Chamber’s Community Development Round Table, as well as the board of directors for The Washington China Trade Alliance and Intiman Theatre.
To Register: Click here to be directed to the INSHRM Event Registration page.
INSHRM Members: Be sure to log in to receive member pricing for the luncheon.
